BetterUp Dimensional Letter Signage

Dimensional letters fabrication + lobby sign installation in San Francisco—project showcase.

BetterUp
Dimensional letters
Lobby signs
San Francisco
Installation

Hallway dog meme — Downtown San Francisco project reference.

Dimensional letters fabrication: studio prep

Studio production started with laser cutting, pounce pattern prep, and dimensional letter layout for BetterUp. The letters needed a flat finish and custom spacers, with the fabrication work organized for a clean lobby sign installation in San Francisco.

Laser cutting and pounce pattern prep for BetterUp dimensional letters — Laser cutting + pounce patterns.

Flat finish dimensional letters in progress for BetterUp lobby signage — Flat finish close-up.

Day one: dimensional letters fabrication and custom finishes

Day one focused on fabrication: cutting acrylic and related letter components, checking alignments, and moving through the spray booth for custom color and flat finish work. The goal was a polished lobby sign system for BetterUp with fabricated dimensional letters ready for installation.

Custom paint and flat finish in the spray booth for BetterUp dimensional letters — Cameron.

Cutting acrylic pieces for BetterUp dimensional letters — Andrew.

Custom spacers and layout for BetterUp dimensional letters — Custom spacers + layout.

Day two: custom signage production and test fitting

Day two focused on wrapping production, checking fit, and confirming the spacer and layout system before the letters left the studio. The pieces were test-fit so the on-site installation could move efficiently.

Test fitting dimensional letters during production — Test fit: puzzle pieces + spacers.

Production table with dimensional letters laid out for installation — Production table: dimensional letters laid out.

Day three: lobby sign installation in downtown San Francisco

Day three moved the work into downtown San Francisco. The crew brought the prepared dimensional letters to the lobby, placed the install pattern, drilled for the letters, and worked around an active corporate environment. The result was a clean BetterUp lobby sign installation with the flat-finish letters aligned and secured.

On-site drilling and letter placement for BetterUp lobby sign installation in San Francisco — On-site: drilling + letter placement.

Dimensional letters installed in BetterUp lobby in downtown San Francisco — Installed dimensional letters in the lobby.

Final touches: leveling, securing, and cleanup

Final touches focused on leveling, securing, cleaning, and checking the installed dimensional letters. The finished sign used durable fabricated letters with custom finishes and spacers for a polished lobby presentation.

Final polish and level check on installed dimensional letters — Final polish + level check.

Need dimensional letters or lobby sign installation?

If you need dimensional letters or lobby sign installation for an office, lobby, or branded interior, San Jo Sign Co can help with fabrication, custom finishes, and installation planning for San Jose, Silicon Valley, and Bay Area projects.

A quick clip from the install.

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